Looks & effects
Any layer — footage, a photo, a shape, the phone — can be graded. Effects are how a stock screenshot starts to look like it belongs to your brand.
| Effect | Use it to |
|---|---|
| Blur | Push something behind the focal point, or open a scene out of soft focus |
| Color | Fix exposure, saturation and contrast — the everyday grade |
| Tint | Pull an image toward a brand hue |
| Duotone | Force a photo into two brand colors — the strongest unifier there is |
| Vignette | Darken the edges so the eye stays center |
| Glow | Bloom the highlights for a premium, lit feel |
| Grain | Break up flat gradients and add film texture |
| Pixelate | Obscure something, or go deliberately lo-fi |
| Chromatic aberration | A lens-fringe accent on a hard cut or an impact |
/reely Duotone the background photo in our brand pink and near-black.
Grading footage to match
The most common use is making borrowed imagery agree with your palette: tint or duotone it, drop the saturation, add a vignette, and it stops looking like stock.
/reely Desaturate the hero shot and add a soft vignette so the headline reads.
Restraint
- One or two effects per layer. Stacked effects read as a filter, not a grade.
- Never blur and fade the same thing at once — the fade does the work and the blur just costs clarity.
- Grain and glow are per-video decisions: apply them everywhere or nowhere, so scenes match.