Text & titles
Type is how a video says the thing the UI cannot. It appears two ways: title cards between beats, and copy beats inside a teaser scene.
/reely Open with a title card that says “Checkout, rebuilt.”
How text animates
Text does not just fade in. It animates by a named style — words popping in sequence, lines rising, characters cascading, a headline resolving out of blur. Every style has speed, intensity, and weight you can push on. The full list is in Text animations.
| You want | Say |
|---|---|
| Words landing one by one | “Animate the headline word by word.” |
| A calm editorial rise | “Let the lines rise in softly.” |
| Something loud | “Slam the headline in.” |
| Lyric-style fill | “Fill the words in like karaoke, on the beat.” |
| No animation at all | “Just cut the text in — no animation.” |
Emphasis
Single words can carry their own color or weight, so the line has a point rather than a uniform shout.
/reely Headline “Checkout in one tap” — put the accent color on “one tap”.
Text inside an app video
A recorded feature video can carry kinetic type too — title cards between beats, and animated lines over the footage. It is off unless you ask, and it is a different intent from captions: captions narrate, kinetic type sells.
/reely Add kinetic titles between the sections, medium intensity.
Keeping it readable
- One idea per beat. If a line needs a second read, it needs to be two beats.
- Hold long enough to read — roughly a third of a second plus a beat per word.
- Text over footage needs separation: a scrim, a darker grade, or a park to one side.
- One loud thing per scene. A slam headline over a spinning phone is two.