Device motion
The phone can enter, move, and leave by name. Every move is calibrated so the default needs no tuning: say the name and it plays at its intended length and trajectory.
/reely Bring the phone in with a Rise Yaw 360, then hold it on a slow Idle Drift.
Browse them in Reely
Open the preset gallery in the Reely app to see the whole library with a live preview of each move — rendered by the same engine that makes your video, not a canned clip. That is the fastest way to choose one, and the name you see there is the name you say to your agent.
You do not need to memorize anything. Describing the motion works too — “bring it up from the bottom and settle”, “spin it once”, “park it left and hold” — the agent picks the closest move.
What the library covers
| Group | What it is | Examples |
|---|---|---|
| Entrances | How the phone arrives | Rise Up · Drop Bounce · Slingshot · Billboard Flip |
| Exits | How it leaves — usually the mirror of the entrance, a notch quicker | Sink Down · Blast Off · Fold Away |
| In-scene moves | What it does while the copy is read — parking, scanning, breathing, holding a lean | Closeup Scan · Hover Float · Breathe Zoom |
| Showcases | Hero moves that are the shot, not the accompaniment | Pirouette · Gimbal Arc · Carousel Orbit |
| Formations | One phone becomes many — spreads, orbits, cascades, handoffs | Fan deck · Orbit carousel · Colorway domino |
Moves are marked 2D or 3D in the gallery. 2D slides, scales and spins the flat mockup and works anywhere; 3D rotates real hardware in the studio and needs a 3D phone — see The phone.
Tuning a move
| You want | Say |
|---|---|
| A different length | “Make the Dolly In take two seconds.” |
| More or less of it | “Half the intensity on that Wobble Jelly.” |
| The other direction | “Slide it in from the right instead.” |
| A later start | “Hold, then start the move a beat in.” |
| More or fewer phones | “Fan deck with seven screens.” |
A move overwrites the phone’s other motion for that scene, but keeps the model and finish you picked. A formation expands into individual phones you can then edit one at a time.
Using them well
- One loud move per scene. A showcase spin under a slam headline is two things fighting.
- Formations are the loudest thing in the frame — one per video, with a scene to itself.
- Entrances and exits should agree: if it rose in, let it sink out.