Matte needs a recording before anything can happen. Reely starts from a screenshot, a screen recording, or nothing at all — and can build and film the interface itself.
Mac app · Agent skill · No recording session
Matte and Reely are close in output but different in workflow. Matte records the Simulator, a connected device, or a Mac window, then gives you a multitrack editor with Auto Zoom and local Whisper captions. Reely starts from a Flow Spec: your agent drives registered SwiftUI actions and turns those steps into the camera, cuts, and timed callouts. Choose Matte for broad capture and hands-on timeline control; choose Reely when repeatable generation is the priority.
What each workflow asks from you — and what comes out the other side.
| Capability | Reely | Matte |
|---|---|---|
| What you get | Polished iOS demo video | Polished iOS demo video |
| How it’s made | Generated by your agent from a prompt | You record, then edit by hand |
| Capturing the run | Agent drives the Simulator (no manual run) | You record the Simulator or a tethered device |
| Auto-zoom | Automatic, from captured step geometry | Automatic, with timeline and curve control |
| Captions | Authored step copy, automatically timed | Local Whisper transcription with transcript editing |
| Brand theming | Theme-from-app (colors + font from your build) | Manual styling / templates |
| Agent / CLI | MCP tool + CLI | GUI app, manual |
| Pricing | Free to create; $9.99/mo or $89.99/yr to export | $10/mo or $149 lifetime; up to 3 Macs |
The practical differences you will feel every time you need a new demo.
If you’ve shortlisted Matte, you want a clean, framed, captioned iOS demo without an Adobe-sized workflow. Matte starts with capture and gives you a capable multitrack editor. Reely starts from a declarative story of the feature and generates the first complete reel before you touch an editor. The decision is not polish versus automation; it is take-first control versus flow-first repeatability.
Matte hands you a recorder and timeline, then accelerates the edit with Auto Zoom, local Whisper captions, presets, motion blur, and device frames. Reely hands your agent the first production pass: it drives the SwiftUI feature, aims the camera from captured interaction geometry, cuts dead air, and times authored step copy. Reely also has a Mac editor, but using it is optional rather than the starting workflow.
Going from Matte to Reely you give up manual frame-by-frame control and the ability to record a physical tethered device. In return you get the reel produced for you, repeatably — re-run after a UI change and get a fresh, consistent reel without redoing the edit. If you make demos often, that repeatability is the whole point.
$9.99/month or $89.99/year. One plan with every feature included.
$10/month or $149 lifetime, with every Pro feature and activation on up to three Macs. A free version exports with a watermark.
Lifetime purchases include future updates and a 15-day refund window; monthly payments are non-refundable.
Matte is a capture-first editor with Auto Zoom, local captions, and detailed timeline control. Reely is a flow-first engine: your agent drives registered feature actions and uses those semantic steps to author the reel. Reely’s editor is available when you want refinement.
No. Reely is free to create with, then $9.99/month or $89.99/year to export. Matte is $10/month or $149 lifetime, with activation on up to three Macs.
No — Reely drives the iOS Simulator, not a tethered device. If recording physical hardware is essential, Matte is the better fit.
Repeatability. When your UI changes, you re-run Reely and get a fresh, consistent reel — no re-editing. That’s the main reason to prefer generation over a manual timeline.
Describe the flow. Get a directed, branded, captioned video of your real iOS feature.
Free to create. Subscribe only when you export. From $9.99/month.