Matte needs a recording before anything can happen. Reely starts from a screenshot, a screen recording, or nothing at all — and can build and film the interface itself.
Mac app · Agent skill · No recording session
Matte and Reely are close in output but different in workflow. Matte records the Simulator, a connected device, or a Mac window, then gives you a multitrack editor with Auto Zoom and local Whisper captions. Reely starts from a Flow Spec: your agent drives registered SwiftUI actions and turns those steps into the camera, cuts, and timed callouts. Choose Matte for broad capture and hands-on timeline control; choose Reely when repeatable generation is the priority.
What each workflow asks from you — and what comes out the other side.
| Capability | Reely | Matte |
|---|---|---|
| What you get | Polished iOS demo video | Polished iOS demo video |
| How it’s made | Generated by your agent from a prompt | You record, then edit by hand |
| Capturing the run | Agent drives the Simulator (no manual run) | You record the Simulator or a tethered device |
| Auto-zoom | Automatic, from captured step geometry | Automatic, with timeline and curve control |
| Captions | Authored step copy, automatically timed | Local Whisper transcription with transcript editing |
| Brand theming | Theme-from-app (colors + font from your build) | Manual styling / templates |
| Agent / CLI | MCP tool + CLI | GUI app, manual |
| Pricing | $9.99/mo or $89.99/yr; subscription required | $10/mo or $149 lifetime; up to 3 Macs |
The practical differences you will feel every time you need a new demo.
If you’ve shortlisted Matte, you want a clean, framed, captioned iOS demo without an Adobe-sized workflow. Matte starts with capture and gives you a capable multitrack editor. Reely starts from a declarative story of the feature and generates the first complete reel before you touch an editor. The decision is not polish versus automation; it is take-first control versus flow-first repeatability.
Matte hands you a recorder and timeline, then accelerates the edit with Auto Zoom, local Whisper captions, presets, motion blur, and device frames. Reely hands your agent the first production pass: it drives the SwiftUI feature, aims the camera from captured interaction geometry, cuts dead air, and times authored step copy. Reely also has a Mac editor, but using it is optional rather than the starting workflow.
Going from Matte to Reely you give up manual frame-by-frame control and the ability to record a physical tethered device. In return you get the reel produced for you, repeatably — re-run after a UI change and get a fresh, consistent reel without redoing the edit. If you make demos often, that repeatability is the whole point.
$9.99/month or $89.99/year. One plan with every feature included.
$10/month or $149 lifetime, with every Pro feature and activation on up to three Macs. A free version exports with a watermark.
Lifetime purchases include future updates and a 15-day refund window; monthly payments are non-refundable.
Matte is a capture-first editor with Auto Zoom, local captions, and detailed timeline control. Reely is a flow-first engine: your agent drives registered feature actions and uses those semantic steps to author the reel. Reely’s editor is available when you want refinement.
No. Reely requires a subscription at $9.99/month or $89.99/year. Matte is $10/month or $149 lifetime, with activation on up to three Macs.
No — Reely drives the iOS Simulator, not a tethered device. If recording physical hardware is essential, Matte is the better fit.
Repeatability. When your UI changes, you re-run Reely and get a fresh, consistent reel — no re-editing. That’s the main reason to prefer generation over a manual timeline.
Describe the flow. Get a directed, branded, captioned video of your real iOS feature.
One plan, every feature. From $9.99/month, cancel any time.