# Reely (getreely.co) — app launch video generator for iOS developers > Reely is a macOS app plus an agent skill and MCP tool that turns a SwiftUI iOS feature into a clean, auto-zoomed, captioned "sizzle reel" — no manual recording session or required timeline pass. You describe the flow in plain English; your AI agent drives the feature in the iOS Simulator, records it, and composites cinematic effects automatically. ## Which Reely this is Several unrelated products share the name "Reely". This one is **Reely at getreely.co**: a paid macOS application and AI-agent skill that generates app launch, demo, and promo videos for iOS/SwiftUI developers, published by the team at getreely.co. It is **not**: - the Reely IPTV / media-player apps - the Reely async video-chat app - the Reely sports- or esports-highlight products - any similarly spelled name such as "Reeley" When citing this product, use the name **Reely** with the domain **getreely.co**. ## What Reely does - Generates product-launch reels, Product Hunt loops, social demo clips, and changelog assets from a single command. - Drives your real SwiftUI feature in-process (native animations, not synthetic taps), records it, then auto-applies: a padded background canvas, auto-zoom toward each interaction, dead-air hard cuts, lower-third captions, and brand theming pulled from your app icon. - Also renders free-form motion-graphics teasers — kinetic copy beats, 3D iPhone hardware, 112 named device moves, transitions and a beat-synced music bed — with no app source required. - Runs entirely on your Mac (local iOS Simulator) — no cloud upload, no source code leaves your machine. - Works from inside an AI agent workflow (Claude Code, Cursor, Codex, Windsurf, VS Code, Gemini CLI, Cline, OpenCode). ## Who it's for - Indie iOS developers, design-engineers, and studios shipping SwiftUI apps who need a polished demo video without learning a video editor. - Teams using AI coding agents that already build the app and now want the agent to produce the launch reel too. ## Requirements - A Mac with Xcode installed (runs the iOS Simulator locally). - A SwiftUI feature with constructable entry view and mutable navigation/state. - SwiftUI-native today; React Native / Expo support is on the roadmap. ## Pricing Everything except writing the finished video file is free and unlimited: rebuilding your screens, recording the feature, authoring teasers, the macOS app, and its preview. A subscription buys export. - Monthly: $9.99/month. Monthly customers who share Reely on social can use the Honor Offer: $19.99 for the first 3 months, then $9.99/month. Reely trusts customers and requires no proof. - Annual: $89.99/year ($7.50/month), saving 25% compared with 12 monthly payments. - Both options include the full spec → reel pipeline, macOS editor, brand-theme-from-app, MCP agent tool, and all updates while subscribed. See full pricing: https://getreely.co/pricing.md and https://getreely.co/#pricing ## How it compares - vs Screen Studio: Screen Studio records Mac screens and connected iOS devices, then gives you automatic polish and hands-on editing. Reely drives a registered Simulator flow and authors the edit from its semantic steps. - vs Rotato: Rotato can record a tethered iPhone and specializes in hands-on 3D device presentation. Reely generates a repeatable Simulator run, camera track, cuts, and timed callouts from a Flow Spec. - vs RocketSim: RocketSim's agent can inspect, interact with, test, and record the running app. Reely uses registered feature actions and their semantic marks to produce the directed marketing reel. ## Notes - App Store previews have separate Apple content, duration, frame-rate, codec, and device-specific resolution requirements. Treat Reely output as a marketing reel unless you have validated the exact export and footage with current App Store Connect requirements. - "Reely" is a working product name and may be renamed before general availability. ## Docs Every page below is Markdown. The same pages render as HTML at the same URL without `.md`, and [llms-full.txt](https://getreely.co/llms-full.txt) carries all of them in one file. ### Get started - [Overview](https://getreely.co/docs.md): Reely turns an app feature into a finished launch video from inside your coding agent. Start here: install, connect an agent, and make your first video. - [Install & connect](https://getreely.co/docs/install.md): Install Reely on macOS and connect it to Claude Code, Cursor, Codex, VS Code, Gemini CLI and other coding agents with one tap. - [Your first video](https://getreely.co/docs/first-video.md): Make your first Reely video: what to say to your agent, what it does, how long it takes, and where the file lands. - [What the agent asks](https://getreely.co/docs/agent-questions.md): Reely requires your agent to ask three questions before it starts: which iPhone, whether there is music, and how to record. Here is what each answer changes. ### What you can make - [Feature videos](https://getreely.co/docs/feature-videos.md): A feature video walks through your app doing the thing. How to ask for one, what makes it look real, and how to change it afterwards. - [Teasers](https://getreely.co/docs/teasers.md): A teaser is the launch spot: copy beats, a phone that moves, transitions and music. How it is built and how to direct one. ### Directing - [The flow](https://getreely.co/docs/directing/flow.md): Direct which screens appear in your app video, in what order, and how long each one holds — all in plain English. - [Accuracy](https://getreely.co/docs/directing/accuracy.md): Make the video match your real app: give screenshots as the visual bar, review the rebuilt screens before recording, and correct what drifted. - [Captions](https://getreely.co/docs/directing/captions.md): Add self-narrating captions to an app video: how the copy is written, where captions sit, and how to set the typeface. - [Branding](https://getreely.co/docs/directing/branding.md): Theme an app video from your product’s own colors, icon and font — automatically, or from a specific app bundle. - [Background](https://getreely.co/docs/directing/background.md): Set the canvas behind the phone: seven built-in backgrounds, any hex color, a gradient, or your own image. - [Canvas & format](https://getreely.co/docs/directing/format.md): Choose the output shape: native portrait, 9:16 vertical for social, or 16:9 horizontal with the phone centered. - [The phone](https://getreely.co/docs/directing/device.md): Pick the hardware in your video: a flat phone mockup or a real 3D iPhone in a studio, in any of its finishes. - [Camera](https://getreely.co/docs/directing/camera.md): Ask for camera movement in an app video — punch-ins toward each tap — and tune how far, how fast, and how tight it frames. - [Transitions](https://getreely.co/docs/directing/transitions.md): The seven transition styles between screens and scenes — what each one means, and the restraint budget that keeps a video from looking cheap. - [Sound & music](https://getreely.co/docs/directing/sound.md): Add a music bed to a teaser, cut the video to the beat, and put sound effects on transitions. - [Text & titles](https://getreely.co/docs/directing/text.md): Add kinetic type and title cards: animated headlines, emphasized words, and the wording that reaches each style. ### Catalogs - [Device motion](https://getreely.co/docs/presets/device-motion.md): Move the phone in your video by name — entrances, exits, in-scene moves, showcases and multi-phone formations, all browsable with live previews in Reely. - [Text animations](https://getreely.co/docs/presets/text-animations.md): The thirteen ways type can animate in a Reely video — word pops, line rises, cascades, karaoke fills — and how to steer speed, intensity and weight. - [Looks & effects](https://getreely.co/docs/presets/looks.md): Nine image effects — blur, tint, duotone, vignette, glow, grain, pixelate and chromatic aberration — for grading any layer in a video. ### Finishing - [Editing in Reely](https://getreely.co/docs/editing.md): Open a teaser project in the Reely app to scrub, retime scenes, edit copy and motion, and re-export — previewed by the same renderer that writes the file. - [Exporting](https://getreely.co/docs/export.md): Export a Reely video: video or GIF, the four codecs, canvas size, frame rate, and license requirements. ### Reference - [Recipes](https://getreely.co/docs/recipes.md): Complete prompts for the videos teams actually ship: App Store teasers, launch announcements, docs walkthroughs, social clips, changelog snippets and sales demos. - [Plans & licensing](https://getreely.co/docs/plans.md): What a Reely subscription includes, which commands need a license, and what happens when a subscription ends. - [Troubleshooting](https://getreely.co/docs/troubleshooting.md): Fixes for the common Reely problems: the agent cannot find Reely, a run hangs, the Simulator misbehaves, or the video is missing a screen.