# Looks & effects (https://getreely.co/docs/presets/looks)

> Nine image effects — blur, tint, duotone, vignette, glow, grain, pixelate and chromatic aberration — for grading any layer in a video.

Any layer — footage, a photo, a shape, the phone — can be graded. Effects are how a stock screenshot starts to look like it belongs to your brand.

| Effect | Use it to |
| --- | --- |
| **Blur** | Push something behind the focal point, or open a scene out of soft focus |
| **Color** | Fix exposure, saturation and contrast — the everyday grade |
| **Tint** | Pull an image toward a brand hue |
| **Duotone** | Force a photo into two brand colors — the strongest unifier there is |
| **Vignette** | Darken the edges so the eye stays center |
| **Glow** | Bloom the highlights for a premium, lit feel |
| **Grain** | Break up flat gradients and add film texture |
| **Pixelate** | Obscure something, or go deliberately lo-fi |
| **Chromatic aberration** | A lens-fringe accent on a hard cut or an impact |

**Prompt:** `Duotone the background photo in our brand pink and near-black.`

## Grading footage to match

The most common use is making borrowed imagery agree with your palette: tint or duotone it, drop the saturation, add a vignette, and it stops looking like stock.

**Prompt:** `Desaturate the hero shot and add a soft vignette so the headline reads.`

## Restraint

- One or two effects per layer. Stacked effects read as a filter, not a grade.
- Never blur and fade the same thing at once — the fade does the work and the blur just costs clarity.
- Grain and glow are per-video decisions: apply them everywhere or nowhere, so scenes match.