# Camera (https://getreely.co/docs/directing/camera)

> Ask for camera movement in an app video — punch-ins toward each tap — and tune how far, how fast, and how tight it frames.

App videos are **flat by default**: the whole screen, no camera movement. That is deliberate — a moving camera over a UI that is already animating reads as busy. Ask for movement when the UI is dense enough that the viewer needs help finding the point.

**Prompt:** `Zoom into each tap, Screen Studio style.`

## How it behaves

The camera moves like one calm operator who already knows the flow: it glides toward the control about to be touched, arrives before the tap, holds while the result reads, and keeps both the control and the touch indicator in frame. It punches in on real beats only, never on every step.

## Tuning it

| It feels | Say |
| --- | --- |
| Too aggressive | “Make the zoom gentler.” |
| Too twitchy | “Fewer punch-ins — only the important beats.” |
| Too slow to arrive | “Move to each target a bit quicker.” |
| Too tight | “Pull back — keep the whole card in frame.” |
| Like it is drifting | “Settle sooner and hold still while I read.” |
| Wrong subject | “Frame the Continue button, not the header.” |

> Beats that are very close together share one framing on purpose. If two taps in a row got a single move, that is why — spacing them out in the [flow](https://getreely.co/docs/directing/flow) gives each its own.

## Flat by choice

To go back to no movement at all, say so — the padded canvas, cuts, and captions all still apply.

**Prompt:** `Keep the camera flat — no zooming.`